Smart Detective: Statistical Analytics Now Available
Introducing Smart Detective, our analytics engine that finds real patterns in your business data with confidence scores.
Smart Detective: Statistical Analytics Now Available
We’re excited to announce Smart Detective, Navigator’s statistical analytics engine that goes beyond correlation to find what actually drives results in your business.
What is Smart Detective?
Smart Detective uses statistical analysis to identify causal relationships in your business data. Instead of just showing you that two things happened together, it tells you with confidence whether one actually caused the other.
Key Features
- Confidence Scores: Every insight comes with a confidence percentage (e.g., “87% confident this channel caused this revenue bump”)
- Pattern Detection: Automatically finds patterns across your connected data sources
- Root Cause Analysis: Identifies why things are happening, not just what’s happening
- Actionable Insights: Recommendations based on statistical significance, not guesses
How It Works
Smart Detective analyzes your connected data sources (Stripe, HubSpot, Google Analytics, ad platforms, etc.) and:
- Identifies Relationships: Finds correlations between different business metrics
- Tests Causality: Uses statistical methods to determine if relationships are causal
- Calculates Confidence: Assigns confidence scores to each insight
- Delivers Results: Presents findings in your daily email with clear explanations
What You’ll See
In your daily Navigator email, Smart Detective appears in the “Business Issues” section:
- “This client’s margins are worse than last month (92% confidence)”
- “Your Google Ads campaign caused a 15% increase in qualified leads (89% confidence)”
- “Price increase in Q3 directly led to 8% revenue growth (94% confidence)“
Why This Matters
Traditional analytics show you what happened. Smart Detective shows you why it happened and how confident we are about it. This means:
- Better Decisions: Make choices based on statistical evidence, not assumptions
- Reduced Risk: Confidence scores help you understand when to act and when to investigate further
- Time Savings: No more guessing about what’s driving results
Getting Started
Smart Detective is automatically active once you connect your first data source. You’ll start seeing insights within 24 hours of connecting your data.
Next Steps:
Smart Detective is part of Navigator’s core intelligence layer. No additional setup required—it works automatically with your connected data sources.